Emily Oberg’s career has been anything but linear—from early Complex editor to streetwear influencer to founder of the wellness brand Sporty & Rich, she’s mastered the art of reinvention. In this episode of the Who What Wear Podcast, Emily opens up about her career pivots, building a brand, and why wellness is the new cool.
Key Takeaways from the Episode
1. The Early Days: Streetwear & Media
✔ Breaking into Fashion: Started as an intern at Complex, eventually becoming a key voice in streetwear.
✔ KITH Women’s Launch: Helped design and grow the women’s division, blending sporty and high-fashion aesthetics.
✔ Social Media Rise: Gained a cult following for her effortlessly cool style and honest takes on the industry.
2. Why She Left Streetwear for Wellness
✔ The Burnout Moment: “I was working nonstop, not taking care of myself.”
✔ The Pivot: Created Sporty & Rich as a passion project—focused on health, simplicity, and timeless style.
✔ The Vision: “Wellness shouldn’t be elitist or intimidating—it should be accessible and aspirational.”
3. Building Sporty & Rich
✔ From Blog to Brand: Started as a mood board, evolved into a lifestyle empire (magazine, apparel, supplements).
✔ Aesthetic Matters: Clean, vintage-inspired design that feels both nostalgic and fresh.
✔ Community First: “I wanted to create a space where people felt inspired, not pressured.”
4. Emily’s Wellness Philosophy
✔ No Extreme Diets: Focus on balance, not restriction.
✔ Movement as Joy: “Exercise shouldn’t be punishment—find what you love.”
✔ Mental Health: Prioritizing sleep, boundaries, and digital detoxes.
5. Career Advice for Multi-Passionate People
✔ Trust Your Gut: “If something doesn’t feel right, pivot.”
✔ Embrace the Learning Curve: “Every failure taught me what not to do next time.”
✔ Stay True to Your Vision: “Don’t chase trends—set them.”
Emily’s Must-Haves
✔ Sporty & Rich Daily Wellness Capsules – Her go-to supplement blend.
✔ Vintage Nike Sweatsuits – For that effortless athleisure look.
✔ Aesop Hand Balm – “Non-negotiable for dry hands.”
Final Thought
Emily’s journey proves that success isn’t linear—whether you’re switching industries or building a brand, the key is staying authentic and adaptable.
