Alex Bovaird is one of Hollywood’s most sought-after makeup artists, known for creating effortless, skin-focused glam on A-listers like Margot Robbie, Lily Collins, and Olivia Wilde. In this episode of the Who What Wear Podcast, Alex shares her beauty philosophy, career journey, and pro tips for achieving red-carpet-worthy makeup at home.
Key Takeaways from the Episode
1. The “No-Makeup Makeup” Philosophy
Alex’s signature style is all about enhancing natural beauty rather than masking it.
✔ Skin First: She preps skin with hydration and massage before any makeup.
✔ Less Is More: Uses cream products for a lived-in, second-skin effect.
✔ Spot Concealing: Instead of full-coverage foundation, she targets only where needed.
2. Celebrity Beauty Secrets
- Margot Robbie’s Glow: A mix of Kosas Face Oil and NARS Light Reflecting Foundation.
- Lily Collins’ Brows: Brushed up with soap brows for a fluffy, natural look.
- Olivia Wilde’s Red Lips: Blotted Pat McGrath Labs MatteTrance Lipstick for a stained effect.
3. Must-Have Products in Her Kit
✔ Westman Atelier Vital Skin Foundation Stick – For quick, buildable coverage.
✔ Rare Beauty Soft Pinch Liquid Blush – Gives a natural flush.
✔ Danessa Myricks Beauty Balm Powder – Sets makeup without looking dry.
4. Pro Tips for Everyday Makeup
- Cream Before Powder: Ensures makeup melts into the skin.
- Blush Placement: Applies higher on cheekbones for a lifted effect.
- Lip Trick: Uses a nude liner to blur edges for fuller-looking lips.
Alex’s Career Journey
- Started as a freelance artist in Australia before moving to LA.
- Broke into Hollywood by assisting top artists on film sets.
- Now works with Vogue, Chanel, and major award shows.
Final Thoughts
Alex Bovaird’s approach proves that great makeup should feel as good as it looks. Whether you’re doing your daily routine or prepping for a big event, her tips help achieve effortless, celebrity-level glam.
